Labourtech analytics-0510
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Presentation to LabourTech 2010 in Windsor, Ontario about Google Analytics.
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Labourtech analytics-0510
- 1. Website Analytics Website Analytics May 16, 2010 cassie.barker@gmail.com | eric@squair.ca
- 2. Website Analytics Cassie Barker Online Coordinator Eric Squair Online Campaign Coordinator Web Manager cassie.barker@gmail.com | eric@squair.ca
- 3. Website Analytics What do want to know about your website? Your audience and their experience? cassie.barker@gmail.com | eric@squair.ca
- 4. Website Analytics Website Analytics allow us to track visitor activity on our site. cassie.barker@gmail.com | eric@squair.ca
- 5. Website Analytics What are some of the things we can track with website Analytics? cassie.barker@gmail.com | eric@squair.ca
- 6. Website Analytics cassie.barker@gmail.com | eric@squair.ca
- 7. Website Analytics What are the key metrics we want to monitor? cassie.barker@gmail.com | eric@squair.ca
- 8. Website Analytics 1. Unique visits cassie.barker@gmail.com | eric@squair.ca
- 9. Website Analytics 1. Unique visits 2. Bounce rate cassie.barker@gmail.com | eric@squair.ca
- 10. Website Analytics 1. Unique visits 2. Bounce rate 3. Time on site cassie.barker@gmail.com | eric@squair.ca
- 11. Website Analytics 1. Unique visits 2. Bounce rate 3. Time on site 4. Pages per visit cassie.barker@gmail.com | eric@squair.ca
- 12. Website Analytics 1. Unique visits 2. Bounce rate 3. Time on site 4. Pages per visit 5. Referring sites cassie.barker@gmail.com | eric@squair.ca
- 13. Website Analytics What are some benchmark values? cassie.barker@gmail.com | eric@squair.ca
- 14. Website Analytics Bounce rate < 30% fantastic, 30-50% good, 50-70% room for improvement, 70%+ something is wrong. cassie.barker@gmail.com | eric@squair.ca
- 15. Website Analytics Time on site 5 minutes+ good, 10 minutes + great cassie.barker@gmail.com | eric@squair.ca
- 16. Website Analytics Pages per visit 5 + is good 10 + is great cassie.barker@gmail.com | eric@squair.ca
- 17. Website Analytics What are some of the things we can find out from analyzing website statistics? cassie.barker@gmail.com | eric@squair.ca
- 18. Website Analytics What are some of the benefits of using analytics? cassie.barker@gmail.com | eric@squair.ca
- 19. Website Analytics Benefit 1: Find out what’s working (and what’s not) cassie.barker@gmail.com | eric@squair.ca
- 20. Website Analytics Benefit 2: Shows us how visitors talk about (or search for) our issue cassie.barker@gmail.com | eric@squair.ca
- 21. Website Analytics Benefit 3: Avoids the HIPPO* method of decision-making - use data to guide * HIPPO stands for „Highest Paid Persons Opinion‟ cassie.barker@gmail.com | eric@squair.ca
- 22. Website Analytics Benefit 4: Involve decision-makers in your organization through Reports 1) Track monthly - the 5 metrics, and add your own 2) Benchmark - compare your #s with your peers 3) Test - change buttons, colours, content, text every few months and compare results cassie.barker@gmail.com | eric@squair.ca
- 23. Website Analytics 3 Great things from Google Site Overlay: Under “Content > Site Overlay” Website Optimizer: google.com/websiteoptimizer/tour.html Google Insights for Search: google.com/insights/search/# cassie.barker@gmail.com | eric@squair.ca
Editor's Notes
- Explain how it works
- What pages people are visiting on your site How many people visit your site: new, returning visitors How much time people spend on your site, how many pages they see per visit What links are sending traffic to your site Where are your site visitors coming from: search engines, direct, from referrals What keywords do people use to find your site Where do they enter and leave your site
- What are the key metrics we want to monitor?
- What do people do while visiting your site? What content is working for you, and what is not? How can you improve navigation through your website? How do different visitors, from different sources, use the site?